Two years after being affected by the COVID-19 pandemic, the domestic tourism sector was the worst-affected sector. This can be seen in the number of foreign tourists visiting Indonesia, which dropped significantly from 16 million people in 2019 to 4.08 million people in 2020.
This decline certainly has an impact on the foreign exchange generated, which the tourism industry can only contribute to $3.54 billion in 2020, rather than the $16.9 billion generated in 2019.
Seeing these conditions, President Joko Widodo officially initiated the merger or retention of Tourism BUMN and its supporters “Injourney” as an impetus to organize, transform and build a stronger and more resilient ecosystem.
“I would also like to remind you that the holdings must make the tourism BUMN holdings professional as well as agile and agile, as this is the key to making the management more efficient, simple and straightforward. Jokowi in Mandalika, West Nusa Tenggara (NTB) on Thursday, 13/1 Don’t let new complications happen or take old problems into new forms,” Tourism BUMN Holding said in his speech at the “InJourney” launch. ).
Jokowi announced that many companies will merge into the InJourney Tourism BUMN holding, starting with airlines, airport operations, 120 hotels, tourism sites and handicraft trinkets managed by BUMN Sarinah. He was sure that this union would become a great power.
Jokowi evaluated that the regulation of tourism SOEs is a necessity. So far, he has found that various state-owned companies operating in this sector often operate independently, thus not doing well.
“So far, I have seen SOEs with children and grandchildren, mostly engaged in the tourism sector, moving from upstream to downstream, towards flights, airports, hotels, tourist attractions, management of tourist areas, retail, everything is there. But we have seen in the past that SOEs and “their children and grandchildren are working independently. It is not consolidated, so it is weakening,” he explained.
With the huge potential of the domestic market and hosting international events, Jokowi is confident that the tourism sector will soon rise.
Potential Assets of Hundreds of Trillion Rupiahs
On the same occasion, SOE Minister Erick Thohir announced that the InJourney Tourism BUMN holding will focus on building and creating domestic tourism, which so far has enormous potential, but unfortunately has not been well integrated.
With the tourism BUMN holding, Erick hopes to create an ecosystem of tourism activities from the upstream to the downstream. Also, InJourney Tourism believes BUMN’s assets will grow rapidly to reach hundreds of trillions of rupees with a lot of potential.
“When we talk about an ecosystem called InJourney, it will be a mega-ecosystem, why? It can join other ecosystems like banking at BUMN with super-applications called Living that can integrate with each other. Why do we call this, we can seize this opportunity, we can improve it,” said Erik.
“And hopefully if you look at the numbers, then the total assets of this BUMN holding will be around Rp 260 trillion in 2024 with the potential for sales to continue to increase. This is also an opportunity for us to focus on local tourism but still maintain foreign tourism,” he said. [gi/rs]